How did this dance called the dab start in all sports? Well one man can speak up for that and his name is Cam Newton. It started in week one in the NFL season opener when Cam newton scored on a touchdown run against the Jacksonville Jaguars. That's when it all started the Dab dance that other players from different sports and local people are doing now because that's the hot dance. Now what does this dance has to do with sports marketing you ask? A lot because this man Cam Newton from the Carolina Panthers has made this dance known to us sports watchers. People all over has taken this man dance and had fun with as in every time a professional player does something great they do the dab dance. Not only the professionals are doing it local people are doing it as well just to have fun or when something that they did was great. The point of this article is that Cam Newton was already poplar with the world but he is continuing to brand himself out. As you can see Cam Newton on the left, Lebron James in the Middle and a random kid on the right this dance is really poplar because of Cam Newton. People who usually start something in the professional world gets other people involve with this dance. In my opinion that's how you market yourself by having fun and dancing for the fans.
The Golden State Warriors has started of the season on an impressive 19-0 start. The record that they have now is the longest active winning streak in NBA today. This team is one win away from tying for most wins in all four sports but two wins away from setting a new record as holding the most wins starting off a season. The four sports that they will be leading if they break the record would be the NFL, NHL, WNBA and MLB. The Golden State Warriors are on a roll and honestly I believe that they can break the record in becoming the most winning team in all sports. With the best player in the NBA right now Stephen Curry on the team the Warriors have a chance in breaking the record and also repeating for the NBA finals again. Also having players like Klay Thompson, Draymond Green, Andre Iguodala, Harrison Barnes and Marreese Speights a team like this can do anything when they believe in each other. This team has talent all over from the starting five to the bench the only way that they can lose is if they beat themselves. Personally I'm not a Golden State fan but they are an exciting team to watch and I hope they break the record because that would be a great accomplishment for this franchise. This team really deserves a lot of credit that people are giving team because they earned it by proving people wrong every time they play and constantly getting better each and everyday.
For a very long time college football never had a playoff system until last season which was the 2014-2015 season. What does this have to do with sports marketing a lot I tell you. College football has to rank each and every team in the world that is a division one school. By ranking these schools lets us know who are the best schools but in order to make the playoffs you have to be in the top four. Meaning by the end of the season the top four teams will play each other to see which two teams will play in the national championship game. What does this do for sports marketing well one those four teams get exposure, two endorsements starts rolling in for the schools and the NCAA and finally the fans. The NCAA will bring in money for these schools for the big games like the national championship. That's how fans get to be in contest at halftime on the games to win money that could change their lives. By having the playoff system set up for football has brought in good feedback and bad feedback because sometimes the rankings and the NCAA committee do mess up some teams from being in the top four. Who knows who will be in the top four playing in the rose bowl and sugar bowl game then the national championship game. No one is safe in the top four so Clemson, Alabama, Notre Dame and Ohio State need to continue to play well in order to make it in the big dance. As they say in the commercials on television " Who's In?"
Game covers is a great sports marketing idea for all these different types of sports. What I mean is video games are helping out with sports marketing in a lot of ways. How is that you say well lets run down the list it helps with branding, exposure, brings more fans to liking the sport a little better. So how does it do all does things well it starts with branding by picking a superstar that had a break out year the year before the game release. The player that's picked to do the game cover is helping their brand by being on a game cover which means that more opportunities. By having this experience being on a game cover gives them life to new things that could come their way in the future. Now here is the exposure part not only the player that's helping build their brand up but they are representing their team as well. Their representing their team by wearing their uniform in the picture. That means that the team they playing for is also getting some exposure because that team had to do something awesome for their player to become on the game cover. Sometimes the player just makes plays like I said earlier to become on a game cover. By having this much exposure money is coming into the player pocket and also the team pocket because they are the brands representing the game cover. In conclusion over this topic kids really look up to special players because they want to be like them one day. The game cover gives kids hope to be on the game cover one day. That's gives kids motivation to do better in that sport and also makes them love it better. As a kid I had does type of dreams to be on a game cover and I wanted to be does players that were awesome. That's why I love the game of football to this very day because of keeping my dreams alive!
There are a lot of basketball superstars playing in the NBA. Not all superstars have a shoe deal with Nike, Under Armor or Adidas. You have players like Lebron James, Stephen Curry, Kevin Durant or Derrick Rose. Just some simple superstars who happen to have shoe deals with either one of does brands that I named out. Now the question is who has the better shoe that people would buy to support that person brand. Well there are a lot of Lebron James shoes and Kevin Durant shoes. Like I said early Stephen Curry and Derrick Rose has shoes out has well. Today kids like these different types of shoes and players. The big question is who has the best selling shoe out of all these guys. Kevin Durant does has the highest selling shoe out of these players because of the different styles and the comfort of his shoes. Don't get me wrong Lebron James shoes are top sellers has well but Kevin Durant's shoes has the edge just right now. Stephen Curry and Derrick Rose shoes are coming up a little bit but not like Lebron and Kevin shoes. I can say that I own some Kevin Durant's and Derrick Rose shoes they both have some different styles but Kevin Durant shoes is more comfortable. I believe the best basketball shoe is Kevin Durant.
Baseball season is almost coming to an end. Meaning it's time for the world series. The World Series is hosting the New York Mets and the Kansas City Royal. The World Series is huge because it's like another super bowl but just with bats. The World Series determines who will become champions after a long hard working season. These two teams are strong and they are looking for ways to beat the other team the best way they know. Baseball is a loving sport but when it comes down to the World Series everyone eyes be glued to the game because it's that big of a deal. The World Series is where dreams happen and also history takes a place in that spot. This year the World Series will be a classic one and also a one that people should not miss at all because anything can happen in baseball.
People always wanted to find the next Michael Jordan. In my opinion the next superstar that comes to my head is Kobe Bryant. The facts are there that Kobe is similar to Michael Jordan. Michael won six championships with the bulls while Kobe on the other hand has won five with the Lakers.
The NFL is really big on Super Bowl Sunday. In order to get to the super bowl you have to work really hard in the regular season games. The NFL plays 16 games which is about 256 games including a break week. After the regular season games then comes the playoffs which includes about 12 teams until it's down to 2 teams. The super bowl is were champions are made a lot of players take that very serious in the NFL. Every game means something to the players in the NFL because they never know when it will be their last game. The NFL does a excellent job in marketing the Super Bowl game. This one big game gets more attention than any other sport there is like baseball, basketball and hockey. The Super Bowl is a must see game one because of the teams that's playing and two the commercials that grabs every ones attention. Depending on which teams play each team has that one superstar that will have some type of commercial for this huge event called the Super Bowl. All brands target this event because they want people know that they are well known in this event like Nike, Under Armor and Adidas. This event is a huge sports marketing deal because a lot of money comes from this event that's why it's so big and poplar to this very day.
Johnny "Football" Manziel is a great example of how to brand yourself. In college Johnny Manziel was known for making great plays, winning football games and leading his team to greatness on the field. At Texas A&M Johnny Manziel was a quarterback god for that team because he could do things on the field that looked very similar to a very known football player which is Michael Vick. Johnny Manzel is currently playing for the Cleveland Browns a team that drafted him in the 2014 NFL draft. When Johnny Manziel got drafted Snickers did a commercial with him teaching a yoga class, What the commercial was about was to show people that Johnny isn't a soft guy he is a fun guy. After that commercial Johnny blew up even bigger than before after his college days.
The dollar signs started off in college with him having fun with his team and fans. In college every time Johnny Manziel scored a touchdown he would throw up his money signature. Not a lot of teams liked it when he first started it but afterwards people started to do it just to be silly. Johnny never took anything serious other than football that's why he became so great at what he does on the field. He excites people to come to the stadium and watch him play on Sunday's. By being a great player and bringing fans to the games and watch you play pretty much Johnny Manziel just branded himself. Johnny Manziel is going to become a excellent quarterback one day when he does the marketing team will be on his side. |
Jacoby Eddins
. Archives
December 2015
Categories
All
|